My Photography On Billboards Across Canada Spreading Awareness For Testicular Cancer

In April 2024, the award-winning Grab Your Rocks campaign launched in collaboration with Testicular Cancer Canada. Through the activation, we developed the world’s first rock-climbing wall that teaches men to check for testicular cancer by literally “grabbing your rocks”.

My contribution to this project was shooting and editing all of the photography showcased in the OOH executions, social media posts, and custom website.